What Could We Learn About Franchising from McDonalds

McDonalds was born by a family who spent many years perfecting a great place for other families to come and have an eat out - ie parents with several children wanting a break from mom doing all the cooking. It was because McDonalds had become so successful that it was selling 10 times more milk shakes than a resataurant ever had that a 55 year old milkshake salesman (RK) went to look at Mcdonalds, bought it out, and commercialised tens of thousand of fast food replications, which ultimately took this industry sector accidentally into the obesity industry (along with others like coca-cola who had accidentally turned from its origins as refreshment's healthy and uplifting pause into america's major sugar addiction)

What if the McDonalds Family had met a different partner when their franchise was ripe for take off?- one who said meals out for the family is such a great commnunity idea, why dont we make the food to be the most nutritional the local community can serve while still making this the most fun place out for families with kids? Ok this would have needed a cooperative model (what Sir Ronald now calls Big Society Capital modeling)- the opposite of a few people making the most money by taking a a quarterly toll out of every community, accidentally developing more and more junk recipes and cheap supply chains (which don't develop quality agricultural jobs).

Can smart choice of those with the deepest passions for the market for cooking and its supply chains of local quality become a good multi-billion dolar investment for Sir Ronald's Big Society Capital? Why not? Celebrating food and family eating occasions can be a cross-cultural joy. Celebrating how food was made can turn round all the un-natural chemicals that macro agriculture has spiralled over 2nd half of 20th C with the results that many fruit your grandmother used to reconmend as healthy, no longer have any health value the way they are mass produced.

Better yet Big Society is trying out the renbewal of youth community centres all over Britain. These are places where the choice of a cluster of franchises will be make or break whether the community regeneration thrives. There will be some failures but the entrepreneurial beauty of service creativity is let it fail fast and small- and when successes are openly proven, they can be replicated big across communities. If each community centre has a great cooperatively run eating experience for families, and makes the community proud enough to see the whole centre as hub for regenrating productive apprenticeships youth can try out, including healthy local agriculture and green processes of cleaning up waste, the renewal of Europe through communities will be the greatest game of the 2010s. Map how every global village unites in celebrating what families need to commune round sustainably, and economics becomes peoples joyful way ahead. 

Paris 9 in 2011 predicted 9.5 in 2012

Back in 2005 a lunch at Paris HEC business school with CEOs from Danone and a bank, and support from governments youth employment minister co-invented the 3rd great Entrepreneurial Revolution of Dr Yunus' lifetime 

 Global Village Networking Breakthroughs

Previously The Nobel Laureate had brought 10 times more economical banking, community markets and action-learning hubs to the villages poorest from 1976 - a centre for every 60 village mothers to empower their entrepreneurial capacities and develop their children's lives ; next in 1996 Yunus brought mobile phones to villages so now hundereds of thousands of vilage hibs could share intelligence ; now in 2005 paris was offering the genius economist of our times the commitemnt that its most purposeful companies , universities. energetic youth and other hi-tech wizards would choose the most relevant responsibility partnership to make with dr yunus, and start a worldwide movement encouraging others with extraordinary technology  to do likewise. On our picture this corresponds to value multiplying win-win-wins between

1 Yunus and the 8 miilion families his grameen network serves, as well as the milennium goals he invites the world to join in the poverty museums race

7 Corporate Purpose

8 University

Over the next few years Paris created benchmark funds (danone communities and grameen credit agricole) and involvied youth in all the good news and actions by making www.danonecommunities.com into a portal connecting all the ventures with or inspired by yunus

France was also the lead country in Europe for actioning microcredit for europeans thanks largely to quarter of a century of pioneering work of Maria Nowak at www.adie.org - since 2007 friends of adie have worked tirelessly to get the Euroepan Union in Brussels to see that microcredit and social business are the most economic ways to get youth back to work and social solutions to replicate all over Europe at community to community levels 

These are some of the reasons why Yunus has called paris the Social Business Capital of the world. Its 9 ranking is well merited. And if only what Paris knew how to celebrate thorouh social actions could be waved all over Europe then 2010s would be the most exciting decade to be alive 

London 3 in 2011 aiming for 9 in 2012 

The idea that London could move up to world class capacity in social business partnering in little more than a year may sound ambitious. Though pretty well any region that chooses to let youth into the most exciting ways to be productive can replicate this 1000youth brainstorming example if the will exists amongst elders in power

 Moreover London has one advantage unique in all the world - a mature venture funds manager who promised himself that he would turn completely to social funds from age 60 (about 7 years ago). As often with Entrepreneurial Revolution, it has taken much of this time to connect a radical change of investment with exponentially rising social impacts. And then there was the need to identify funding sources. Half a billion euros has been earmarked from dormant bank accounts. But this is just a start. Sir Ronald is eyeing up 100 billion of charity assets that stands passively in buildings and the like, and isnt being actively leveraged the way that corpoartes would invest capital. His idea "social impact bonds" blended with the France's 7 years of Yunus partnering has inspired the European Union to challenge every country to start investing in youth and hunting out social solutions that could be franchised through every communiuty that needed to own the corresponding productive solution -creating exciting jobs for youth in the process 

Moreover 2012 London's olympics year- a swansong oportunity to celebrate the queen who has worked tirelessly for commonwealth and youth. It would be most wasteful to do this just with billions of dollars of image marketing now that there are so many promotions of companies' purposes that can also create youth jobs and provide social solutions. So 2012 could be London's most exciting entrepreneurial revolution year since 1843 when a Scot came down to what was then the world's most powerful capital to found The Economist to end hunger and end capital abuse of youth. 

and breaking news:

december 2011 join in richard bransons challenge 

Global Village Economics : The Entrepreneurial Revolution of The Net Generation Can we change economics and media to make the most of the net generation’s productivity and earth’s sustainability. This question has been my family’s passion since dad came back from spending his last days as a teenager navigating airplanes over Bangladesh and Burma in World War 2. For us the 2010s has always been the denouement of the future of technology and humanity. Searching out leaders who wish to collaboratively invest in youth most heroic goals and productive opportunities is what the future of all our children’s children depends on. Our maps of global village economics and entrepreneurial revolution oppose the assumption of macroeconomists sponsored by the old and those who do not value innovation from youth’s and sustainability’s viewpoint. DO NOW NETWORKINGWill you join our urgent search and help co-create worldwide maps of youth’s most productive possibilities by integrating life critical knowhow out of every community.

Keywords to action : Purpose 1  ; Social Business 1

Global Grameen includes a journalistic agency hunting out good news on economics. We have a particular research focus on the Asian-Pacific century's world class brands among which we rank Grameen Global Brand partnerships top. Ask for our free update on opportunities for your regions youth to get involved in 2010s most exciting decade. If you require customised work we currently charge $150 per hour a third of which goes direct into SB100 investments.  

Example update: empowering east coast American youth's inmvolvement in 2010s most exciting decade - issued sept 2010:

Since my family sponsored Dr Yunus's 3-day event in Glasgow in July (and annual options continuing to 2012), I have a lot clearer idea on what dr yunus wishes to do with university partnerships as well as what he more informally wants all youth to have opportunities to linkin so that 2010s becomes the most exciting networking decade-  a timeline that broadly matches my dad and my entrepreneurial network maps since 1984 http://www.normanmacrae.com/netfuture.html 

UNIVERSITIES Glasgow University is taking the formal lead in re-editing the missing curriculum of economics which is pro youth and sustaining communities. Its principal is an economist; he is charged with finding a curriculum other capital city universities want to share; being the home to adam smith archives and other scottish entrepreneurial libraries, Glasgow University is well placed to lead this. Glasgow Caledonian is leading both training of nurses for villages (co-sponsored by Nike Foundation’s resources for Girl Effect) and with the world’s 2^nd full professorship of social business  it is leading research into the statistics of how healthcare and microbanking interact to be the 2 most vital community foundations of ending poverty as well as economical models of healthcare and banking –probably the 2 most grounded stimuli of productive livelihoods a place can enjoy. Currently Glasgow is the only Cpital and Svotland the only counytry with 2 fully signed up Uinversity prtnherships 

However Global Grameen -as the world's favourite collaboration partnership in sustainability was born in Paris in 2005. Danonecommunities provides a national and global  portal celebrating five years into involving youth in all yunus partnership cases from HEC business school, to Danone, to Veolia to Credit Agricole and the way the French government supports youth entrepreneurship's roles in job creation

Auld Alliance renewed: We aim to build a close entrepreneurial rapport between Paris and Glasgow inviting these best cases to feature prominently in the first journal of social business -   Norman Macrae Foundation SB investment 

EAST COAST USA
I am trying to find out what students in DC region want to do either to interface with the above or to become world leaders in other areas of interest to dr yunus and his new book’s invitation to celebrate 2010s as most exciting decade. Georgetown has expressed interest in helping pioneer understanding of what types of stockmarket are social business and job creation positive. Results and microcredisummit continue to cheer the world up -keeping millennium goals alive - from their DC headquarters. Results needs about 7 more congressmen to sign up in the next month so that congress invites Dr Yunus to speak to it.

 The Simpsons & Dr Yunus will broadcast at Prime Time on the first Sunday in October.  Queen Sofia and Hilary Clinton remain the backbone of world opinion leaders for microcredit. Grameen Bank will be coming to DC after branches in New York and Omaha. President Obama has launched the 60 country celebration of East-West entrepreneurs, Monica Yunus is scaling up an artists peace corps out of New York. I would have thought the first university to sign a Yunus partnership on the East Coast has a lot to plug into as well as opportunity to raise the profile of its chosen areas of 2010s youth and sustainability leadership.  

Area practice networkers supporting professional connections of yunus are www.the-hub.net soon to open its DC shared office space already- a www network already linking in 6000 entrepreneurs. Eric Meade from the Alvin Toffler institute of future scenarios whose clients include Rockefeller Foundation’s Pro-Poor foci. Eric accompanied me over from DC to the Yunus 3 day event and to have a brief 1:1 with Dr Yunus. Beyond anything Yunus loves to form technology or knowledge partnerships that can bring an experiment over to his country and interface with the grassroots networks of practices in education, health, energy, clean water, food and energy that Bangladesh is already pioneering 10 times more economical models in. I aim to sponsor enough youth reporters in Dhaka itself to be able to offer maps to anyone visting dhaka on  who's who in this capital's leadership of mobile tech for the poor. Often in Asian region the work is far advanced but the final licence to operate is the hold up. China's ceo of ali baba (similar to ebay) is looking forward to a decade of creating 100 million jobs in china through freeing markets by interfacing microcredit and ebay-type application services. Grameen Intel is another partnership likely to make sudden contributions to this decade's greatest innovations. Thanks largely to Grameen Phone there are 40 million mobile phone users in Bangladesh.  This helps subtatntiate Dr Yunus national strategy : http://yunusforum.net/?p=55  to be  full trading partner with China and India      

It is most likely that I will pay my 5th week long visit to Yunus in Dhaka the middle of october - so if East Coast Universities have ideas of collaborations for 2010/11 it could be timely to flesh these out now. With the death this year of CK Prahalad and my father , there are few economists for the poor or for youth left capable of scaling net generation interactions. Yunus at 70 and with one of his 4 co-founding partners from 1976 retiring at start of 2010 is an invitation to develop way above zero sum collaboration networking models that will not come again.

best chris macrae DC 301 881 1655 chris.macrae@yahoo.co.uk

Any nation whose people and government wanted Dr Yunus as their chief economist would be most fortunate during 2010s - the exciting net generation decade.That one at the most critical juncture of sustaining Asia Pacific www century – Norman Macrae, The Economist’s Unacknowledged Giant

Pro-Youth economics emerged from Adam Smith's Scottish pen in the 1750s, with some help from Scotland's Auld Ally the French this system of investing in future generations was journalised in The Economist founded by Scot James Wilson 1843  ... on Xmas day 1976 The Economist survey of Entrepreneurial Revolution clarified that the 20th C's 3rd quarter in the West had destroyed the community grounded economics of Adam Smith and to look east to Asian Pacific www Century 1976-2075.

The newly free nation of Bangladesh took the ER challenge most innovatively to heart. Today, Bangladesh is number 1 destination for community collaboration around sustainability world trade solutions: Grameen & Nobel Laureate Yunus invite the NetGen to make 2010s most exciting decade. Journalism of Job Creating Economics will be reborn in 2011 with the launch of Journal of Social Business and a 3000 sustainable leadership quest timed to amplify consequences of the 2/3 majority of US congress who Fall 2010 voted to receive a testimony from Yunus on credit as lifeblood of all nations. 99 other projects connecting job creation economics and innovation for the human lot find their network clearing house at http://www.smbaworld,com/ where over 2000 readers of yunus social business books share their practical good news.

 rsvp info@worldcitizen.tv if you feel we have missed out a seminal link to a first world tour of Grameen Partners or if you would like us to help you customise more detailed leadership quests round grameen collaborations focusing millennium goals and other goals youth energetically demand for 2020

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Grameen Microeconomics